Why your smile is a business asset, not just a nice to have

Dr. Thomas Trautmann

Published on: 29/09/2026

The real, Duchenne smile does more than make you look approachable. It is linked to better long term wellbeing, and the positive emotion behind it is scientifically tied to sharper, more creative thinking. This article breaks down the actual research

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Father Xmas… The Coke Myth (and what your brain does with repetition)

Dr. Thomas Trautmann

Published on: 24/12/2025

A quick myth-buster on Father Christmas’ “original” color: Coca‑Cola didn’t invent the red suit — they amplified an existing image through repetition and emotion until it became the default in our collective memory. A practical lesson in Ethical Persuasion: if you don’t shape how people remember you, the market will. Xmas Bundle ends Dec 31: https://home.happy-brains.com/xmasoffer

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Following-up

Dr. Thomas Trautmann

Published on: 24/11/2025

This article explores why most revenue and long-term relationships are lost in the follow-up that never happens. Using concrete sales statistics and brain science, it reframes follow-up from “pushy sales tactic” into an ethical act of service that keeps you present in the busy brain of your prospects and clients. It shows how consistent, value-driven follow-up transforms strangers into a loyal tribe of recurring clients, aligning Grant Cardone–style persistence with the Make Me Great and Ethical Persuasion philosophy of building tribes, not one-off transactions.

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In the Age of AI, Building a Human Tribe Is Your Competitive Edge

Dr. Thomas Trautmann

Published on: 21/10/2025

Discover why, in a world obsessed with AI and automation, the real competitive edge still belongs to those who build strong human tribes. This article explores how leaders can harness the science of ethical persuasion to create unbreakable teams, foster authentic connections, and turn technology into a tool for personal and collective greatness. If you want your business to thrive in the age of smart machines, start by making your people great.

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